HIGH TICKET SALES & MARKETING:  SIMPLIFIED.

client hatching formula

Helping consultants and agencies end their struggle with complicated acquisition and bring life to predictable high-ticket sales using a loving client creation process.

Paid mentorship through consulting, coaching, and agency is a $2Billion rapidly-growing industry. . .

Are you ready to serve yourself a slice of that pie while lovingly helping others reach their full potential?

Maybe you have a vision of becoming a professional coach but the thought of starting this business hurts your brain.  You know that once you get the first few clients lined up, the rest will flock to your creative coaching genius.

Or

Maybe you’ve been trying to get your coaching business off the ground for a while, but the overwhelm of funnels, email opt-ins, and lack of contacts is keeping you stuck and dreading the possibility of going back to a corporate j-o-b.

Or

Maybe you have a killer online coaching business already that rakes in oodles of cash and you’re just exploring how to create more 1:1 client business without sacrificing overhead costs.

No matter where you are in your journey, there is no better time to start the process of client creation.

You just cannot afford to wait.

By leaving this knowledge on the table, you are leaving a part of the coaching abundance untouched and ready for the luxury lifestyle manipulators to get their grubby paws on.

Are you ready for…

R
Improved profit margins and high-end clients so that you can work less and enjoy more…
R
Consistent, predictable sales done through a loving process that even introverts can master…
R
Explosive impact with clients serving at your highest level so that your business is challenging and enjoyable every single day…
HIGH TICKET SALES & MARKETING:  SIMPLIFIED.

client hatching formula

Helping consultants and agencies end their struggle with complicated acquisition and bring life to predictable high-ticket sales using a loving client creation process.

Paid mentorship through consulting, coaching, and agency is a $2Billion rapidly-growing industry. . .

Are you ready to serve yourself a slice of that pie while lovingly helping others reach their full potential?

Maybe you have a vision of becoming a professional coach but the thought of starting this business hurts your brain.  You know that once you get the first few clients lined up, the rest will flock to your creative coaching genius.

Or

Maybe you’ve been trying to get your coaching business off the ground for a while, but the overwhelm of funnels, email opt-ins, and lack of contacts is keeping you stuck and dreading the possibility of going back to a corporate j-o-b.

Or

Maybe you have a killer online coaching business already that rakes in oodles of cash and you’re just exploring how to create more 1:1 client business without sacrificing overhead costs.

No matter where you are in your journey, there is no better time to start the process of client creation.

You just cannot afford to wait.

By leaving this knowledge on the table, you are leaving a part of the coaching abundance untouched and ready for the luxury lifestyle manipulators to get their grubby paws on.

Are you ready for…

R
Improved profit margins and high-end clients so that you can work less and enjoy more…
R
Consistent, predictable sales done through a loving process that even introverts can master…
R
Explosive impact with clients serving at your highest level so that your business is challenging and enjoyable every single day…

5 Cringe-worthy ways inauthentic coaches
are jeopardizing your industry

AND DISCREDITING ALL THE DO-GOODERS LIKE YOURSELF

ONE.  They put together crappy coaching products in a matter of hours without spending the time to properly research, test, and validate their claims (because they never actually plan on making good on the claims anyways).  Then when the program doesn’t work, they blame the client’s lack of hustle and lack of desire refusing to make good on their claims.

THREE.  They flaunt cars that cost more than most people’s homes and photoshoots in front of the Eiffel Tower to build up a sense of insecurity within their clients so that they can manipulate them into buying “the same lifestyle they have”.
FIVE.  They discredit the name of genuine, hard working coaches whose only purpose is to serve, who have put in time perfecting the craft of coaching, who don’t feel comfortable using guilt and shame in an effort to sell.  People like YOU.
TWO.  They charge prices that rival Mark Zuckerberg’s net worth for 1:1 coaching that doesn’t work.  Why?  Because clearly their lack of experience and training as a coach is made up for by the fact that they give good advice to their friends and have read Think And Grow Rich at least one time over.  So, according to them, if you didn’t get results it’s your own damn fault…
FOUR.  They use aggressive marketing statements that shame clients into insecurity around their own amazing lives with the intention of selling people to “turn around their doom and gloom”.

And only you can break the cycle of sleaze, shame, and false success marketing.

5 Cringe-worthy ways inauthentic coaches
are jeopardizing your industry

AND DISCREDITING ALL THE DO-GOODERS LIKE YOURSELF

ONE.  They put together crappy coaching products in a matter of hours without spending the time to properly research, test, and validate their claims (because they never actually plan on making good on the claims anyways).  Then when the program doesn’t work, they blame the client’s lack of hustle and lack of desire refusing to make good on their claims.

TWO.  They charge prices that rival Mark Zuckerberg’s net worth for 1:1 coaching that doesn’t work.  Why?  Because clearly their lack of experience and training as a coach is made up for by the fact that they give good advice to their friends and have read Think And Grow Rich at least one time over.  So, according to them, if you didn’t get results it’s your own damn fault…
THREE.  They flaunt cars that cost more than most people’s homes and photoshoots in front of the Eiffel Tower to build up a sense of insecurity within their clients so that they can manipulate them into buying “the same lifestyle they have”.
FOUR.  They use aggressive marketing statements that shame clients into insecurity around their own amazing lives with the intention of selling people to “turn around their doom and gloom”.
FIVE.  They discredit the name of genuine, hard working coaches whose only purpose is to serve, who have put in time perfecting the craft of coaching, who don’t feel comfortable using guilt and shame in an effort to sell.  People like YOU.

And only you can break the cycle of sleaze, shame, and false success marketing.

Why right now is the perfect time to
scale your consulting agency

The world needs your creative and unique work.  People are ready to climb into your brain and to learn from your lifetime of experiences and there is no better time to offer this than right now…

NO MATTER WHERE YOU LIVE:  The beauty of technology means that you can easily connect with potential clients all over the world.  You don’t have to uproot your life and move to New York or Southern California to become successful as a consultant anymore.

NO MATTER WHO YOU ARE:  You have life experience to draw upon that can help people move past where they are right now.  If you can establish yourself as an expert in your niche, nobody cares where you live, what degrees you have or what car you drive.

NO MATTER WHAT YOUR NICHE:  You only have to look as far as Google to see all the things people are searching for in an attempt to make their own lives better.

NO MATTER HOW MUCH TIME YOU HAVE:   I built my consulting business while running a multi-million dollar marketing agency.  One of my clients used this model to build her business while working two jobs and raising seven (yes, seven) kids.  If you follow a simple (this is key!) repeatable system, you can fill your 1:1 coaching practice and still have a life.

The heart stopping, fear inducing thoughts people like you have when it comes to selling…

SOUL-SUCKING SALES
THOUGHT #1:

“I don’t want to annoy people.”  “What if they don’t see the value in what I”m doing or judge my choices?”  “Sales and marketing just feels icky…”

SOUL-SUCKING SALES
THOUGHT #2:

“I want people to see the value in what I do…”  “How do I compel them to buy without being pushy?”  “How do I put all the pieces together?”

SOUL-SUCKING SALES
THOUGHT #3:

“People who fill their 1:1 practices quickly always spend more in marketing than they end up making… I need to be profitable!”

SOUL-SUCKING SALES
THOUGHT #4:

“I’m not tech-savvy”  “I need to hire a team of people to help me with this or my head will explode!”  “How the H-E-double-hockey-sticks am I supposed to balance building up my list and run challenges and starting a group and running Facebook ads?”

SOUL-SUCKING SALES
THOUGHT #5:

“I’m just not a natural sales person…”  “I just want to coach, I don’t want to sell…”  “I’ve tried getting clients before and nothing works for me.  I’m just not good at it…”  “People don’t like to be sold to…”  “If I just keep live streaming and posting in these groups everyday eventually someone will listen…”

I’m going to let you in on a little secret, you’re making things FAR more complicated than they need to be!

Marketers and coaches with low skill levels need to convince people to buy their stuff…
They teach you to use fear, urgency, and persuasion to get people to open their wallets and buy.

What if you could ditch the scuzzy marketing tactics, complicated funnels, and pressure-based sales routines
in favor of a loving formula that compels people to want to work with you?

THE RECOGNIZABLE FLAKY ONLINE COACHES

YOU SHOULD NOT BE TAKING CLIENT CREATION ADVICE FROM…

THE COACHY-COACH WHO COACHES COACHES:  These people walk into the coaching world and, without ever having coached anyone in their lives, start coaching other people to be coaches! They develop a creepy, cult-like following of people who are itty bitty clones of themselves just so that they can create a circle-jerk of abundance flow with no credibility, experience, or training whatsoever.

THE “I HAVE THE BIGGEST…” POPULARITY WINNER:  I once participated in a launch with a wildly popular online coach whose list was over a half-million people long.  He wrote blog after blog about how to grow your list to epic proportions, yet when push came to shove, his sales numbers were consistently creamed by people with zero list and zero sales experience because… well…. it’s not the size that matters

THE WALKING ZOMBIES:  These are the self-proclaimed hustle award winners spouting “time off is for losers!” who insist that you ignore your family, spend all day tweeting, snap chatting, live streaming, instagramming, blogging, and love your business more than you love your own kids.  Anyone in the mental health profession will tell you that this is the precise formula to create a walking time bomb.

THE NUMBERS PEACOCK:  This coach pops into your newsfeed shouting out how much money they made accrediting it solely to the of-the-now program they just happen to be launching.  They know that posting elevated income numbers (without revealing that their business is still into negative profit) is an easy way to sell.  The truth is that there are a million+ ways to sell – many of which are so unsavoury I can’t even write about them without throwing up in my mouth a little.

THE GRAND PUBAA OF ALL THINGS KNOWLEDGE:  Because repeating the last thing you heard an influencer say in multiple groups online with shouty all-caps headings and your own meme’s makes you an expert, doesn’t it?

The Client Hatching Formula is for those who care about selling with integrity, love, and skillset

Here’s what you will create using the Client Hatching Formula:

R
Clarity in your marketing so that you can go from trying to snag anyone to marketing to someone
R
Stop simply adding to online noise and shift to getting recognized for the meaningful ways you show up for your tribe
R
Go from uncertain that your clients will get results (because, after all, they need to implement what you give them) to being confident that they’ll see measurable results they want to tell everyone about
R
A method to turn any conversation into an invitation to explore working with you without coming off as a total sleaze
R
Go from having to convince people of the value of your offer to having them come to you compelled to buy on their own accord
R
Craft a follow-up system that helps move potential clients from “not sure…” to “hell yes!”
R
Don’t worry about growing your email list… go from a hunter of leads to a gatherer of qualified prospects
R
Establish continuity without creating more offers so that you can create a community of clients for life
R
Activate automation to escape administrative overwhelm so that your client experience won’t suffer as you experience more flow and ease in your everyday operations
R
Actually be proud of the marketing you put out because it helps people to tap into their dreams and realize that they can become reality.
R
Go from being often dismissed by objections like “I don’t have time right now” or “I can’t afford it” to being a highly influential expert that people line up to buy from.
R
Escape the darkness and step into the spotlight — finally getting the attention your gift to the world deserves

How will you get there?

Introducing the Client Hatching Formula…

phase 1: your unstoppable core offer

THE MARKET
MATCH MATRIX

From messaging to everyone to messaging to someone

MESSAGING
WITH MEANING

From being part of the noise to having a stand-out message

THE MEASUREMENT
METHOD

From anxiety and uncertainty to strong, measurable client results

phase 2:  your high-conversion selling system

THE CONNECTION
TRIANGLE

From “hey, I just met you”
to “call me, maybe?”

THE 5D LOVING
SALES FORMULA

From convincing people to buy
to compelling people to buy

THE FOLLOW-UP
FRAMEWORK

From not sure
to hell yes!

phase 3:  your autopilot continuity process

THE RAPID
REFERRAL APPROACH

From hunting down leads to gathering qualified prospects

THE LIFER
EXPERIENCE

From client-to-client to a steady base of loyal clientele

THE AUTOMATION
ACTIVATOR

From administrative overwhelm to flow and ease

phase 4:  your amplification campaign

THE DESIRE
DESIGNER

Connect with the dreams that your clients are too afraid to say out loud

THE DISTRACTION
DROPPER

From often dismissed by objections to highly influential

THE UNIQUENESS
MAXIMIZER

From shadowed by darkness to the shine of the spotlight

Build your skills and simplify your sales & marketing strategy with a tried-and-true effective high-ticket client creation system

The Client Hatching Formula is by application only…

Membership is for 6-months at a time and many clients choose to remain in the program for upwards of 2-3 years because the results they’ve achieved have been so powerful.

The Client Hatching Formula is designed to be uncomfortable and challenging. Because what got you here will not get you to the next level.

We seek those who want to serve with love and make a real and lasting difference in this world.  That’s not an opinion, it’s an entrance requirement.  When we serve at the highest level, we are rewarded at the highest level also.

If you are accepted into The Client Hatching Formula, I’ll be asking you to strip your preconceived notions around your limits — your limits on how you can serve, what you can charge, and what your path to success needs to look like.

The first step in this journey is to complete your application. We’ll review your application and reach out to you to schedule a client creation strategy session.  This session will allow us to do some coaching and see how ready you are to do the work necessary.

I look forward to speaking to you.

Ready to give yourself permission to show up to the world and display your powerful gift?

Your willingness to accept support is the first step in creating a simple, yet effective sales system that converts with love and consistency.  The level of support you need is completely up to you…

the signature incubator

  • The Market Match Matrix coaching and project guide
  • Messaging With Meaning coaching and project guide
  • The Measurement Method coaching and project guide
  • The Connection Triangle coaching and project guide
  • The 5D Loving Sales Formula coaching, script generator, and practice guide
  • The Follow-Up Framework coaching and project guide
  • The Rapid Referral Approach coaching and script generation guide
  • The Lifer Experience coaching and project guide
  • The Automation Activator coaching and project guide
  • The Desire Designer coaching and project guide
  • The Distraction Dropper coaching and project guide
  • The Uniqueness Activator coaching and project guide
  • 12 coaching calls with Heather over a 6-month period
  • Loving Sales Page ready-to-load web template & easy-to-follow implementation videos
  • The Client Hatching Formula deep-dive assessment to give you clarity on exactly what steps to take and when in order to maximize your selling system
  • 1-year subscription to Typeform PRO Plan
  • 24 weeks of personalized feedback on submitted projects to ensure proper execustion of the system and help you to navigate the nuances of your business.*

$15,000USD
(Payment Plan Available from $1,600/mo)

*Completed and submitted by project deadline

the VIP incubator

  • Everything in the signature incubator plus:
  • An additional 12 coaching calls with Heather over a 6-month period (24 weekly calls in total)
  • Done-for-you Sales Page using the Loving Sales formula
  • Done-for-you Measurement Method Assessment Tool
  • 3 Customized Branding Templates to visually represent your brand online
  • Advertising Campaign and split-testing set-up with custom video execution training
  • Lifetime license for Divi Wordpress theme
  • Done-for-you Follow-Up Framework Automation and templates
  • 1-Day VIP experience with Heather in Chatham, Ontario which includes 2-night stay at Retro Suites hotel, professional commercial photoshoot, professional commercial sales video (12-15 minutes in length), and coaching intensive with Heather**

$25,000USD
(Payment Plan Available from $2,650/mo)

**Airfare not included.  Round trip shuttle from Detroit Metropolitan Airport or any Toronto-based airport, 1 Lunch, and 1 Dinner included for 1 person.  Non-Canadian clients must hold valid passport and are responsible for any Visa requirements and arrangements.

Frequently Asked Questions

Here’s what others have asked before saying “hell yes!” to the Client Hatching Formula:

I'm not tech savvy. . . will this work for me?
Not everyone is a tech guru, which is why we’ve built the Client Hatching Formula for different levels of support.  If you’re a whiz behind-the-scenes you can do-it-yourself with the DIY incubator.  Otherwise you can choose to invest in your business with more support by choosing the golden incubator (which includes simple-to-use templates for every step of the formula along with quality checks by our coaches and 1:1 time to have your burning questions answered).  Or you can have us implement the tech portions with you by choosing the platinum incubator.
I'm in a weird niche. Can a sales system this simple really convey my offer's value?
These techniques work in every industry no matter how obscure.  If you have a coaching business, consulting practice  or agency plus a way of creating results in people’s lives, this system will help you get clients.  Bottom line:  You commit to doing the work and this system will get you results.
How much will I need to spend on marketing to see results?
The Client Hatching Formula is about simple and elegant systems that work for you.  If you want to accelerate your growth or automate your process, you may choose to invest in advertising.  However, we will also teach you techniques that will require more leg work but are inexpensive to implement.
How much time should I dedicate to this program?

The Client Hatching Formula is self-paced with a new project dripped out to you every 2 weeks until the program is fully delivered.

Once you enroll, you’ll have instant access to Module 1 and forever access to all of the. training and implementation systems.

However, at a minimum, you should plan to invest 3 hours per week into building your selling system.  This is a very small time investment considering you’re building an asset that could be worth more than most people’s homes!

What happens after I buy?

Our magic team of digital elves will create a secure membership profile for you where you will receive access to the first module.  There you will find a link to join our private member’s only community and request access.

After that, a new module and project will be dripped into your members-only area every 2 weeks until the full program is delivered.

If you enrol in the golden incubator or the platinum incubator implementation programs, you will receive an email from us outlining how you can access your additional templates, book your 1:1 coaching time, and where to submit your projects for feedback.

What if it doesn't work for me? Do I get a refund?

Yes!  You have a full 30-days to test The Client Hatching Formula and decide whether or not this coaching style and system is suitable for you and your business.

If you hate it for any reason or simply just don’t feel that this is the best coaching program you’ve ever seen, simply request a refund within the first 30 days and we will give you your money back.  No questions asked.

View the full refund policy >>

YOU ARE JUST A FEW CLICKS AWAY FROM FILLING YOUR 1:1 PRACTICE WITH LOVE, SIMPLICITY, AND FEEL-GOOD ETHICS.  

YOUR RSVP AWAITS!

(SPEAK NOW OR FOREVER HOLD YOUR PEACE)

At the end of our time together, you’ll have a nailed down and repeatable system that will create you clients for the lifetime of your business; and

You’ll have the unique ability to generate sales calls and discussions whenever you please without blowing your wad on advertising or spending hours upon hours online; and

You’ll have a feel-good, natural way of creating high-ticket clients that doesn’t involve luxury manipulation tactics, guilt, shame, or pressuring them to sell their first born.

This is a program that takes your business…

…From “I can’t afford it” to “Umm.. HELL YES!”
…From “lukewarm” to “SOLD OUT” (with a waiting list)
…From “frustrating” to “More fulfilling than a perfect gin & tonic”

You don’t need permission and you don’t have to wait:

Until you have X number of followers…
Or until your business is a full-time gig…
Or until you have the perfect offering…

All you need to do is be willing to take the first step to accept support and be open to learn.